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YOGA ACCESSORY

Namastay

Namastay was started by a young entrepreneur who came up with a clip that fastens a towel to a yoga mat. Deliverables include a brand guidebook, a website, and a kickstarter campaign.

Role

Branding, web design & development

Time

4 months

Team

Moxie Method

Year

Jul 2021 - Nov 2021

Goals

  • Create a logo and brand guide to represent the product.
  • Design and develop a website to advertise the clips.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​
  • ​Produce assets for Kickstarter campaign.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Creating a Brand

The product’s full name is actually “Namastay clips”. For the first round, I implemented different yoga poses. For the second round, the primary focus was to pick the right wording of the brand: ‘namastay clips’, ‘NamaStay Clips’, or ‘Namastay Clips’.

Round 1: Pose Explorations

Round 2: Brand Name explorations (Lotus Pose)

We landed on “namastay clips” and I began color explorations.

Round 3: Color Explorations

Logo on clip

Final Brand Guide

Website